Newly established visual language JSTOR. Grabbing motifs from living archives and libraries, such as storage systems, shelving unites, and organization folders to emphasize quotes, and display imagery throughout the identity.
office spaceI translated the system into their archive/office space. Large scaled logo and slanted type for playfulness, and a sense of human touch. In addition, to the implementation of the color system flourishing through the folder shelves.
spatial applicationsBringing the system into a physical space. Boxes, shelves, and slanted typographic moves at a much larger scale while maintaining the visual language’s precision.
digital presence (web and social media)I translated the visual language into multiple digital outputs that balance JSTORS intellectual curiosity, yet playfulness. This website is particularly important due to the brand not having visiting space for guests in New York.
stationaryThe serif logotype and subtle shifts in scale and placement introduce a sense of rhythm across each piece. While choosing brighter parts of the identities’ color to include warmth, and balance the archival feeling. Extending my framework that feels both structured and fluid.
print-based mediaThe folder and poster becomes a teaser to what a newly imagined JSTOR entails. Slanted typopgrahy and chosen imagery turn an everyday object into a brand experience.
yearly-subscription bookletI designed a physical booklet that is sent to subscription holders of JSTOR’s archive. Each chapter showcases famous articles of the year, and funny titles to bring a sense of humor. Elements such as the text containers, shelving units, and playful typography are used to further showcase the identity.