London Alley tapped us to bring Apple’s upcoming F1 movie to life — and we went full throttle. With just 36 hours to concept and 36 days to build, STURDY. helped transform the Miami Grand Prix paddock into an 8,000 sq. ft. VIP experience that became a weekend standout. The space blended racing, music, fashion, and film: an immersive APXGP LED garage, a Tommy Hilfiger collab, personalized trading cards, and a packed DJ stage powered by Apple Music. EA’s unreleased F1 game had lines all day, reflex games drew in talent from the movie, and guests streamed the soundtrack before it dropped. From Travis Scott demoing laps to Rosé waving the checkered flag, the space stayed full and firing all weekend. It wasn’t just a build — it was a full-on culture moment.
trading card design:
spatial application + more!